Recently, I touted an article on Facebook from a hot young author named Jessica Knoll (author of the best selling book “Luckiest Girl Alive“) who wrote about smart women falling for the pseudoscientific claims of the “wellness” industry. She wrapped up everything I’ve been feeling and saying for the past couple years in a wonderful op-ed piece in the New York Times. That all these trends – keto, Paleo, the Whole 30, you name it – are eating disorders in prettier boxes. All of them espouse a comparative model of eating, claiming certain foods are ‘bad’ for you while others are ‘good’. And while we could all use a kick start plan to eat healthier every once and a while as bad habits can be difficult to break without a good strong dose of discipline, the diet as lifestyle has been the norm since the 80s.

I wholeheartedly agree with almost everything Ms. Knoll wrote, but something keeps nagging at me: the idea that we still label what is women’s inherent nature (because, as Ms. Knoll points out, not many guys are sitting around the table talking about their thighs as they scarf down their burgers) as yet another methodology called “Intuitive Eating.”

Intuitive eating implies we need to learn a specific way to eat. We don’t need to learn anything else about food. We need to forget about everything that society has told us is right or wrong with our bodies. We need to un-learn all the ways we’ve dishonored, shamed and hurt our bodies whether that be through diets or abusive language or comparing ourselves to other women. We simply need to return to the inherent wisdom that was granted us at conception. The wisdom of our Divine Feminine. She knows why she eats. She knows what her body likes. She knows how to nurture and nourish herself whether that is with a kale salad or a chocolate chip cookie.

Women, we’ve been brainwashed. By advertising, magazines, celebrity culture and heaven help us, social media. And while it’s all around us, it’s been a covert operation, as Ms. Knoll points out, hiding under the alias of ‘wellness’ and ‘balance’. Slowly but surely, our patriarchal society has turned us against ourselves. Convinced us that we need products and expensive tonics and potions to live a fulfilling life and convinced men that we’re not worthy of praise, attention or love unless we look a certain way. Our capitalistic and consumer driven culture has made us question and distrust ourselves.

As I’ve written before, I’ve struggled with being in the ‘wellness’ industry, as I promote and write about workouts and food and nutritional supplements. I’ve done the best I can to strike a chord of balance between what’s absolutely necessary to maintain a healthy lifestyle and what could be considered indulgent luxuries. Before I put anything out to the public I try to assess why I am doing so and will it help someone more than it will harm them?

I’ll be the first to tell you I got into this industry because I didn’t feel ‘enough’. Pretty enough. Thin enough. Successful enough. I was able to hide my insecurities in the name of health. I learned a lot on this journey, but my biggest lessons have come from unlearning everything I thought I knew about who I was. It has come from tearing down the facade I built to make myself okay. It came from questioning and continuing to question everything I know to be ‘true’ or ‘good’ or ‘right’.

While the wellness industry has done an amazing job convincing us we can never eat gluten again and be happy, we must not abdicate personal responsibility. As women, we need to take back our power and stop being so willing to buy whatever anyone is selling us. We must do whatever we need to return to that inexhaustible well of confidence, grace, trust, compassion, tenderness and yes, strength, that we were endowed with when we were conceived as females. And we must continue to fill it over and over and over and over again. With food. With friendships. With intimacy. With laughter. With joy. With vulnerability. With whatever fills up not only our bellies but our hearts as well. We must feed our souls.

We can begin this process by asking ourselves one simple question not only with food, but with all of our decisions. Why? Why am I eating this donut or this piece of fish or this broccoli? Why am I buying this potion or supplement? Why am I getting botox? (A question, yes, I recently asked myself.) And then, be brutally honest in our answers. Sometimes we may like what we hear, sometimes not. Decide accordingly.

Your answers may lead you down a rabbit hole that may uncover a root unresolved issue for you. While not always pleasant, these moments can be transformative and healing. If you have the resources and feel you need to, seek outside help like a therapist. Counseling can be helpful, but so can writing, reading, talking with trusted friends and committing to our own happiness and well being.

I don’t need L’Oreal to tell me I’m worth it. And neither do you.

And Jessica Knoll, if you read this – I’d love to lunch with you and discuss how to take up more space.